Four Seasons

BCAMA – Pattern of Trends (Tuesday March 24)

This is the most fashion-relevant BC American Marketing Association (BCAMA) event that I have come across. It’s early though – 7:30am at Four Seasons Hotel (791 West Georgia Street) with speakers from Bootlegger, Aritzia and Westcomb. The MC is blogger Craig Long of The Commodified (who is now the assistant editor of MONTECRISTO Magazine). On site registration price is $52.50 for non-BCAMA members, $40 for members and $25 for students. I’ll be there if I can get up early enough….. Click here for details.

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Superwomen and Friends – Red Carpet Gala

Photographs by Grace Lau

In November, I had the opportunity to attend the first ever “SuperWomen & Friends”, a red carpet gala fundraiser at Four Seasons Hotel put on by the Women In Leadership Foundation. Founded in 2001 by Maya Kanigan, WIL has invested over $1.7 million into showcasing female role models and recognizing the accomplishments of Canadian business women. In her tearful opening speech, Maya spoke of how she dreamed of bringing women together to share their successes. Most notably, through their six-month mentorship program, young women are paired with business-minded female professionals to share wisdom and gain support on how to be a successful leader and contribute to the overall goal of achieving more female leaders in society.

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Keynote speakers for the evening included Melanie Berry, president of the Canadian Academy of Recording Arts and Sciences (think: JUNO Awards!) and the upbeat and lively Rena Heer of CTV news. Both speakers touched on the disproportionate ratio of women in management roles and praised the efforts of WIL in contributing to a worthwhile cause.

Other entertainment for the evening included a live auction with high-end items including jewelry from Tiffany & Co., a CTV VIP tour, dream makeovers and getaway packages. Similarly, outside the main dining hall was an extensive display of silent auction items. From Canuck game tickets, Muzi Tea, Urban Fare gift baskets, and clothing and accessory items from Boudoir, Jolie Mack and The Urban Rack.

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Towards the end of the dinner, more entertainment came with a full fashion show from JC Studio. Nine models dressed in fabulously colorful pieces graced the runway, which started with stylish corporate day-wear. The show climaxed to an incredible finish with each model clothed in glamorous but classy full length gowns in this season’s ever-so-popular popular brightly-colored jewel tones and poised strikingly in a picture-perfect poses back at the beginning of the runway.

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Lastly, the SuperWomen & Friends gala also featured a special music performance by Alexz Johnson and Stephen Spender. If Alexz’s name sounds familiar to you, it could be because she has been singing since the age of 7 and was the 10-year-old anthem girl singing live for the NHL. Or maybe it was from CTV’s “Instant Star” where she was recently honored with a Gemini award.

All in all, it was a fancy charity gala, packed with hours of non-stop entertainment. I was glad I had the opportunity to hear more about the initiatives of WIL and I would encourage you to check out their website for more information! Until next year…!

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