H&M and Comme des Garçons
While people elsewhere were lining up to purchase World of Warcraft’s expansion pack, young fashion-savvy consumers in downtown Vancouver lined up to H&M’s release of their collaboration with Rei Kawakubo’s Comme des Garçons. Available at only a few stores (only a half-dozen out of the hundreds of H&M locations in the States, and only three in Canada), Vancouver was blessed with the opportunity to host this event.
Comme des Garçons has been around for roughly 30 years and has been known to create extremely avant-garde fashion; pieces you can barely wear, much less justify the purchase for the average consumer. Jackets easily run upwards of 4 digits, and their wallets, lovely as they are, start at the 200-300 level. At their level of design, their pieces should be treated more as an art piece than as everyday wear that you can take to the office or the street.
