Surprise!! The GAP has literally turned its retail world upside down with the launch of its “SPRIZE” card. Last week, on a regular Thursday morning, the downtown Vancouver community awoke to upside-down logos, signs, mannequins, and even cars (!!) surrounding the GAP on Robson Street. All this “shopping turned on its head” in preparation to prepare the public for the SPRIZE offering.
With an easy one-minute in-store sign up … the SPRIZE card offers customers an incentive to purchase now, instead of waiting for an item to go on sale. How? If something you buy from GAP goes on sale within 45 days of your purchase date, you are notified by email and automatically given an in-store credit (called “Sprize Bucks”) of the difference in pricing.