Debunking Couponing Myths for Vancouverites in the Digital Age is a deal discovery website, a one-stop online destination which compiles thousands of user-submitted deals and coupons all in one place.

Dynamite, for example, has a 15% discount code revealed exclusively for shoppers who click through from  Meanwhile, deals from stores like Chapters Indigo (see some of my favourite holiday picks from Indigo) are available to anyone and everyone.

Inspired by and its commitment to helping Canadians save, here are three couponing myths debunked.


Myth #1: Couponing Isn’t Worth The Time Spent Hunting for Deals

Couponing for the digital generation not what it used to be.  You don’t need piles of flyers, a colour-coded binder and five hours on a Sunday to save big money. Today, all you need is your smart phone or laptop and 15 seconds, and you can save instantly almost every time you make a purchase both online and in-store. users report an average savings of $20 per transaction, which easily adds to big savings if you shop twice a week or more. Look for deals on everything from free shipping to deep discounts.  Especially with the holiday season kicking off this month (we’re counting down to Christmas with these advent calendars), there’s going to be a lot of spending between now and the end of the year.  Look on the bright side: the more purchases you make, the more you save!

Myth #2: The Brands I Shop For Don’t Offer Deals is a deal aggregate site. That means any brand which offers a discount (whether it’s in the form of a sale, an online coupon, or a free shopping code) has the potential to be up on  For example, through, I discovered the online Starbucks store is offering up to 25%-off their fall sale and free shipping on purchases over $75, and I was also reminded that Aritzia offers free shipping on purchases over $150.  Even independent businesses have their deals showing up on…for example, if you’re looking for a unique homemade gift, don’t forget to search for a promo code before you buy from Etsy.

Myth #3: Online shopping costs more in Canada than the in the U.S.

Sometimes, on US retail sites, an item is priced lower than on a Canadian site.  However, once you factor in the exchange rate, duty, taxes and shipping, those “savings” quickly disappear.  There are a ton of great Canadian retailers that ship from our home and native land, including Joe Fresh and Sears. Keep your eyes peeled for free shipping and sales, and you’ll be singing “Oh Canada” in no time!

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This post was written in collaboration with, with the help of Sandra Hanna from Smart Cookie, I am participating in the #SimpleSavings campaign with and have received special perks. Any opinions expressed in this post are my own.


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