IKEA Canada is celebrating the arrival of the 2016 catalogue by encouraging customers to “Grab Life by the Catalogue”. The new campaign will see the arrival of mobile social vending machines at IKEA stores across the country that will reward customers with giveaways when activated by tweets.
Over the last two weekends in August, all IKEA Canada stores will install the social vending machines which, at the push of a button, will give each user a unique #PIN number that when tweeted to @IKEACanada with #GrabLifeByTheCatalogue, will generate a variety of prizes, including the opportunity to win a special grand prize.
“We know that Canadians like to engage and connect through social media. Throughout August we hope to excite our customers about the new 2016 IKEA Catalogue and inspire them to turn their dream home décor projects into reality.” – Stefan Sjostrand, President, IKEA Canada
A machine will be at IKEA Richmond this Saturday, August 22 and Sunday, August 23 and then move to IKEA Coquitlam Saturday, August 29 and Sunday, August 30.