AERIN Fall 2013 Collection: “New York City Color”

“Inspired by an afternoon in the city, with a brisk walk through Central Park or a visit to the museum,
this collection speaks to my Fall staples – a great peacoat, a pair of sunglasses and
the perfect touch of color on my lips and cheeks.” – Aerin Lauder

aerin lauder

Celebrate the contrasts of city life and explore the hometown of Aerin Lauder (granddaughter of Estee Lauder) with the AERIN Fall 2013 collection, New York City Color. From the pristine polish of uptown to the casual cool atmosphere of downtown, AERIN offers a perfectly edited selection of on-trend, endlessly wearable must-have looks for a New York City lifestyle without boundaries.

For anyone who has been to New York, the eye and cheeks colour palette inspiration should bring back lots of memories:

As the centerpiece of the collection, the AERIN Fall Color Palette ($78) plays with contrast and soft hues to highlight both the refined elegance of the Upper East Side and laidback ease of Soho. Three versatile eyeshadows effortlessly mix and match to create countless looks. Barely There provides the perfect neutral canvas, while Smoky Navy and Midnight Shine lend depth and definition. A wash of Soft Beige adds a blush of cheek color to finish any look – striking and pretty, polished and bold.

When I first saw a preview of this collection, I immediately associated it with a “corporate feminine” look.  The greys in the eyeshadow reminds me of a stylish blazer, while the soft pinks remind me of feminine detailing like pearl buttons on a cardigan.

In terms of lip colour:

 From sheer to slightly saturated, these shades of AERIN Lip Gloss ($34) reflect the beauty of New York City. Neutral shades Morning Light and City Rose add soft femininity, while deeper hues Evening Light and Bohemian make a bolder statement.  Uptown or downtown, the signature floral infusion in AERIN Lip Gloss revitalizes the senses with every touch-up, leaving lips soft and smooth.

A neutral shade of AERIN Lip Gloss is my daily-wear lip colour.  I love the square gold cap and subtle all-caps branding which gives it a luxurious look and feel.  AERIN is available for a limited time in-stores at Holt Renfrew or online at


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