I love Wilfred Clothing! – my favorite in-house brand at Aritzia, aimed between women ages 23 to 35, which debuted in February 2006. I am super excited that it got its own website and I wanted to share the link with the rest of Vancouver: www.wilfred.com. Their current layout features styles and clothing items from Fall 2008. From my observations – lots of dark colors and layering pieces. Enjoy!