Stop blushing and GET NAKED! that’s the Valentine’s Day tagline for Canada’s newest underwear line for men. “Naked” was launched by Vancouver-based entrepreneur Joel Primus in 2010. Unlike conventional underwear lines, Naked is a fresh and classic style with superior design and fabric. The line currently has three simple styles – boxers ($44), briefs ($38) and boxer briefs ($42). Naked seamlessly fits the male body and is one of the world’s most comfortable undergarments. Every pair is chemical-free and made with refined Italian microfiber. It’s as though you’re wearing nothing at all … hence the brand name Naked. In addition, a percentage of the proceeds are donated to Naked’s non-profit organization, Project World Citizen (PWC) which was created to assist communities in the developing world.
If you’re not quite ready to make the commitment to luxury (or not convinced that your Valentine should), stop by Holt Renfew this Saturday and the next (Feb 5th & 12th) between 2pm and 6pm to see Naked models dressed up as cupids in celebration of Valentine’s Day.