Fashion & Retail

“Get Naked” – now at Holt Renfrew

naked at holts
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Stop blushing and GET NAKED! that’s the Valentine’s Day tagline for Canada’s newest underwear line for men.  “Naked” was launched by Vancouver-based entrepreneur Joel Primus in 2010.  Unlike conventional underwear lines, Naked is a fresh and classic style with superior design and fabric.  The line currently has three simple styles – boxers ($44), briefs ($38) and boxer briefs ($42).  Naked seamlessly fits the male body and is one of the world’s most comfortable undergarments. Every pair is chemical-free and made with refined Italian microfiber. It’s as though you’re wearing nothing at all … hence the brand name Naked. In addition, a percentage of the proceeds are donated to Naked’s non-profit organization, Project World Citizen (PWC) which was created to assist communities in the developing world.
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If you’re not quite ready to make the commitment to luxury (or not convinced that your Valentine should), stop by Holt Renfew this Saturday and the next (Feb 5th & 12th) between 2pm and 6pm to see Naked models dressed up as cupids in celebration of Valentine’s Day.

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