fjallraven backpacks
Fashion & RetailHeadline

Swedish Brand Fjällräven Brings Scandinavian Style and Durability to Canadian Adventures

In 2014, the brand made its Canadian debut, choosing Vancouver as its first Canadian city in which to open a stand-alone retail location. Shoppers like myself were intrigued by the Fjällräven brand, with its exotic Nordic ‘umlauts’ over the A’s, and its little Arctic Fox logo which seemed to suddenly show up on colourful backpacks all over the city.