Times Profile Shop x Alternative Apparel
Joanna Lee
March 8, 2011
Just launched in February was The Times Profile Shop x Alternative Apparel collection, a casual lifestyle apparel brand with a focus on comfort in a free-spirited, earthy way; fashion basics for creative individuals who prize comfort, craftsmanship, community and authenticity.
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Hand-crafted with their signature vintage softness, each piece is designed for fashion, made for comfort and tailored for a flawless fit. Alternative Apparel’s mission is about more than just designing clothes that look and feel great. Rather, they seek to encourage alternative ways of thinking and empower positive change by inspiring our community with fashion and experiences that reinforce comfort—inside and out.
