Event: Freeze & Smash Things at CRAFT Beer Market (June 1)
Hop Valley is pleased to present Smash for a Bubble Stash, happening at CRAFT Beer Market (85 W 1st Ave) in Vancouver on June 1. To introduce Canadians to its refreshing, less bitter IPA, Hop Valley is inviting consumers to cryogenically freeze and smash items that are making them bitter.
Hop Valley partnered with Yakima Chief Hops to develop the revolutionary Cryo Hops™ brewing process. They take a lupulin gland from the hop cone, cryogenically freeze them and then smash them – to create enhanced flavours, aromas and a less bitter, refreshingly different IPA. Cryo Hops™ are a perfect example of science and technology entering the hop industry, driving new ways to implement and elevate hop flavours and aroma into beers.
Not only does Hop Valley use cryo technology to brew Bubble Stash, but they’re inviting Vancouverites to come down and Smash For A Bubble Stash. By using their cryo technology to freeze items and smash them, Hop Valley is inviting people to shed any lingering bitterness for a brighter 2022 and beyond.
“It’s been a rollercoaster few years, and we want to give Canadians the opportunity to release their frustrations and end their bitterness. Our Smash For a Bubble Stash event is here to give Canadians a fun teaser to Hop Valley’s brewing process while allowing them to literally smash their lingering bitterness away.” – Steph McLarty, Senior Brand Manager, Hop Valley Canada.
For more information or to book a time slot, visit SmashForABubbleStash.ca. You’ll also gain exclusive VIP access on the day of the event including food, drinks and Hop Valley swag bags. Spots to smash are limited, but that doesn’t mean you can’t still join the celebration and have a glass of Bubble Stash all while watching the smashing display.