Canadian maternity-wear company Bravado launches comfy bra line for the everyday woman

Comfort is on everyone’s mind this Spring as we trade jeans for sweatpants, suits for onesies, and stiff and scratchy bras for more comfortable alternatives.

Bravado is a Canadian company that’s been designing award-winning maternity bras for pregnant women and nursing moms for over 28 years. Due to customer demand, Bravado has finally launched a bra line for the everyday woman, an “understated and uncomplicated collection for comfort all day, every day”.

Think of some of the qualities that would make an ultra-comfy bra for a pregnant woman or nursing mom. Soft. Adaptable to changing bodies. Wire-free support. Why wouldn’t the everyday women want this too? Adapting the style and comfort features of their nursing bras, the collection has launched with two styles: the “Sculpt” and the “Muse”. 

Bravado "Everyday" bra collection
Bravado “Everyday” collection

The bras in Bravado’s “Everyday” collection are made with 4-way stretch fabric and knit zones that move with the body and can expand and contract with the changing female body.  Both styles are free from pretty bows, underwires, itchy frills and lace and were designed to strip back the random extras to provide a comfortable and supportive base layer that everyone needs in their wardrobe. Their sewn-in molded foam cups adapt to your body, not the other way around.

Bravado recognizes that women’s breasts don’t just change during pregnancy and breast feeding, they change throughout the month for all women.  For more information on Bravado’s “Everyday” collection, visit:


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