Founded in 1897 by C.C. Filson to outfit prospectors for the Klondike Gold Rush, this 120-year-old outfitter brand has finally opened its first Canadian location in Vancouver’s historic Gastown neighbourhood.
This Seattle-based outdoor outfitter started as a clothing and blanket manufacturer, and has evolved its collection to include an expanded menswear line, womenswear, luggage and accessories. It was a natural fit for Filson to move North in the Pacific Northwest region, to Canada, where we are known for our love for the outdoors.
Widely-known for its “Unfailing Goods” made from durable fabrics such as Tin Cloth and Mackinaw Wool, the Filson brand has stayed relevant for 120 years by diversifying its offering to appeal to adventurers, fisherman, hunters, outdoor tradespeople and a growing urban community that are inspired by the rugged aura of the Pacific Northwest. Filson is so confident in the quality of their product that they guarantee the lifetime of each item against failure or damage in its intended usage.
“We’re hoping that our retail presence will support the deep-rooted outdoor adventure culture that’s prevalent across Canada. We don’t see ourselves as a fashion brand where trends and fashion cycles drive product growth. At Filson, product creation is driven solely by functionality and end-use.” – Alex Carleton, Creative Director, Filson.
The brand expects customers from Kamloops, Kelowna, and other parts of interior BC to make a trip to Vancouver to visit their new stand-alone retail location.
As a tribute to Filson’s brand heritage, the Canadian retail store designs will feature custom furniture built from local salvaged wood, iron beams, wooden floors and imagery of Filson in the field dating back to the late 1800’s. Street level windows facing Water St. in Gastown will showcase apparel, bags, and accessories for both men and women.
See photos from the new Filson Store in Gastown:
For more information, visit: www.filson.com or in-store at at 47 Water Street in Gastown.
Totally unfailing. I can attest to that!