EVENT: 7-Eleven Slurpee by Donation with 100% of Proceeds to Food Bank (Sept 19)

This Friday September 19, 7-Eleven Canada is launching its first-ever Slurpee Name Your Price Day.

Throughout the day, Slurpee fans will have the chance to go to their local store and pay what they want for a large Slurpee, with 100% of donations received on the day to Food Banks Canada, supporting local food banks.

“Slurpee Name Your Price Day” is a creative way for Canadians to have a much enjoyed beverage while giving back and making a difference.  We hope everyone who purchases a Slurpee will be generous and know that their visit to a 7-Eleven on September 19 means we can put food on the table for those struggling with hunger.” – Katharine Schmidt, Executive Director, Food Banks Canada.

Slurpee was first created in 1959 by a Kansas hamburger-stand owner.  Using a car air conditioner, he created a piece of equipment that would freeze a carbonated soft drink and serve it in a “sherbert-like” form.  The original name was “Icee”, but in 1965 the “Slurpee” name was born.  While drinking the product through a straw at a brainstorming session, someone commented it made a “slurp” sound and the rest is history.  The first Slurpee in Canada was poured in Calgary, Alberta, in 1969

The one-of-a-kind promotion means that 7-Eleven Slurpee customers have the choice to pay $0.50, $2, $50 or whatever they want to enjoy this frozen beverage and help address hunger in Canada.

Here are some stats on the impact of your donations:

  • $1 donation = breakfasts for a week for an individual in need
  • $3 donation = enough snacks for every school day for a week for a school aged child
  • $5 donation = dinners for a month for an individual in need

Pay the standard $1.99 for a large Slurpee and you will help to share 14 meals – that’s a week’s worth of breakfasts and dinners for someone in need.

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