Tourism Vancouver’s new destination film uses multiple platforms to send its message and it’s unlike any promotional piece of its kind. Incorporating a local band and original song, “It’s You… Vancouver” is the world’s first professionally produced destination film in music video format.
The song is performed by Watasun, a Vancouver-based duo whose music fuses urban beats with traditional folk sounds. One-time buskers on Vancouver’s Granville Street, singer/songwriter Adam Bailie and percussionist Reid Hendry now record, produce and sell their own albums, taking inspiration from the city’s diversity, vibrancy and unity.
Throughout the three-minute video, the duo perform their catchy tune while making appearances in, near or atop of iconic Vancouver attractions, including the Vancouver Convention Centre roof, an Aquabus ferry and snow-covered Grouse Mountain. See below for the full music video.