Celebrating its 25th anniversary, Tim Hortons’ Roll Up the Rim to Win is back, with more than 47 million prizes and better odds of winning (one in six) than ever before. Roll Up the Rim to Win is one of the world’s largest customer rewards programs. Created in 1986 as a “thank you” to Tim Hortons guests at 246 restaurants in Canada, the unique contest has grown into a global annual event at more than 3,500 restaurants in Canada, the United States and Afghanistan. The biggest prize in 1986 was a snack pack of Timbits. Since then, Tim Hortons has given away nearly 500 cars and hundreds of millions of coffee and donuts.
For 2011, guests who purchase a medium, large or extra large hot beverage have a chance to instantly win a grand prize of one of 40 Canadian-made 2011 Toyota Matrix XRS. Lucky rim rollers also have a chance at 100 Panasonic 3D TV Packages, 1,000 Napoleon Gourmet Grills, 5,000 Raleigh Mountain Bikes, 25,000 $100 Tim Cards, and more than 47 million free hot beverage, donut, muffin and cookie prizes.