For the majority of 2014, The Hudson’s Bay in Richmond Centre was under-going renovations to modernize their department store and beauty section, in order to enhance the customer experience. Last week, Modern Mix Vancouver had the opportunity to take a tour of the new beauty section at The Bay as they were putting on their final touches in preparation for a grand re-opening.
Whenever a department store undergoes a large renovation, it also gives the individual brands in the beauty department the opportunity to modernize their look. Based on our observations, the store-within-a-store concept seems to be very popular among new, modern department stores. Some of the beauty brands now at The Bay in Richmond Centre include Kiehl’s, Anna Sui, Shu Uemura, Dior, Shiseido, Lancôme, MAC Cosmetics and Australian skincare brand Becca Cosmetics.
Gone are the traditional counters with customer service on one side, and the shoppers on the other. All of the individual beauty kiosks are designed to be as interactive as possible. You can now enter the space, go behind the counters, play with the products, try things on, and in some cases, even take home a custom sample (like a foundation sample at Lancôme) or receive a complimentary make-up touch up (like at MAC Cosmetics) or facial (like at Shiseido).
In addition, this is the only Hudson’s Bay location in BC with bi-lingual beauty signage in English and Chinese. There has been a lot of controversy about this practice in the Lower Mainland, but overall, I think The Bay knows its Richmond customers well and would like to be as inclusive as possible.
You are, of course, welcome to visit The Bay’s revamped beauty department at Richmond Centre anytime, but the official grand re-opening party and “Obsessed” fall beauty gala is this Saturday October 11, 2014, beginning at 9:30am with a ribbon-cutting ceremony. Tickets can be purchased in-store for $10, with $2 going to charity, and the remaining $8 given back to you as an in-store credit for that day.
Exclusive Offers & Events on October 11 at The Bay Richmond Centre:
- Complimentary coffee from Nespresso
- Smoothies, soups, and more from Vitamix
- Exclusive gifts with purchase
- Makeovers, eyebrow and nail touch ups
- A chance to win a $1,000 shopping spree
If you have time, be sure to check out the new TOPSHOP, located right beside the mall entrance of The Bay.